The Balikbayan Box business has been around for 40 years, and whilst the industry is very important to Filipino people and culture, there has not been any significant innovation for some time.
Digital Transformation is the process of using technology to create or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. It begins and ends with how you think about, and engage with, customers.
To understand how we went from paper and pencil record-keeping to innovative businesses built on digital technologies first let’s understand some terms and their differences:
The end-goals of digital transformation are:
You can refer to our blog on innovation stories to see these end-goals being met by businesses, with the help of technology and digital transformation.
The largest factor for any business to change is centered on the end-consumer. Happy and satisfied customers measure how successful a business is. Innovations drive customers to expect more. Every industry, including the Balikbayan box business, are impacted by the disruption of technology.
If you’re wondering how digital transformation manifests itself in business, here are customer-centric aspects that foster relationships and digital enablement across industries, including your Balikbayan Box Business.
Marketing & Sales – Businesses can reach out to their target market, without spending a lot of resources. This involves using digital and online methods to increase brand awareness and implement marketing strategies efficiently and effectively. Examples include email, content, and social media marketing, all of which can be automated and monitored, unlike traditional methods. In sales, representatives can access data faster and more accurately, to enable decisions and drive results.
Customer Service Or Self-Service – The global economy grows to be on constant demand to be “uberized.” This means buying products and acquiring services on a mobile app anytime, anywhere. Today, the best form of customer service is for customers to be able to complete transactions on their own, at their convenience. Not just for hailing a ride, ordering food or shopping online, but even booking a Balikbayan Box.
Retail Operations – Shoppers who used to clip coupons from newspapers and magazines now just show their phones at checkout to access in-store discounts and deals. When they do this, their purchases are tallied by digital systems that track consumer behavior trends, tie into inventory and purchasing systems, and trigger individualized customer journey events like email and SMS messaging. In the Balikbayan Box business, this includes offering personalized convenience for customers through a mobile app.
Before proceeding to kickstart your digital transformation, here’s a quick checklist that indicates that your business is due for digital transformation:
If you are experiencing any one of the scenarios above, then take this as a sign that you need a strategy to transform your business digitally.
For every company, your sustainability and growth are driven by customers and sales. Being able to provide great customer experience will grow your customer base and lead to more sales. And that starts by improving how your business operates. You may be thinking that it will cost a lot of money to find a bespoke technology tailored for a Balikbayan Box business, but there is a solution available that won’t break the bank.
The reternX platforms is an all-in-one technology platform built to empower businesses in the Balikbayan Box industry by connecting data between your customers and your business. We can help you digitally transform your Balikbayan Box Business by:
Consider reternX as part of your technological innovation to thrive as a business of the future. You can get in touch with us for a FREE DEMO and learn more about how you can digitally transform your Balikbayan Box business today.